Procter & Gamble's planned sale of 100 brands will reduce annual sales by 14%, or about $11 billion. The move follows the sale of 35 brands to date. When the consolidation process was first announced, P&G had expected it would trim sales by 10%. The extra cost-cutting spooked investors, as shares dipped 1.22% at the close of yesterday's trading. However, analysts say a fit and trim P&G will consist of 65 leading brands in 10 key categories that are structurally att...